Role: Copywriter & Pre-Production Producer
Medium: Broadcast Television
Industry: CPG / Food / Baking
Brand Focus: Wesson Canola Oil
Easter Brunch Branded Television Segment
The Objective:
Easter is a major home-entertaining holiday, and Wesson needed to position its canola oil as an essential baking ingredient—without feeling instructional or overly branded—within a festive, family-friendly lifestyle segment.
The Copy
Opening Hook
Easter is one of the biggest home-entertaining holidays of the year — especially when it comes to mealtime.
Feature → Benefit
Canola oil → Moist, fluffy cake texture
Neutral taste → You taste the cake, not the oil
Trusted brand → Used by home and professional bakers for 125 years
CTA
Visit PureWesson.com to try the Easy Easter Surprise Cake recipe and find Wesson Canola Oil at a store near you.
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Easter is one of the biggest home entertaining holidays of the year - especially meal time. My favorite part of the holiday meal is dessert - except we’re not waiting to serve it once Easter dinner is over! We’re starting dessert early.
Today we’re going to show you a creative dessert idea for brunch that’s a hot food trend right now, and will wow your guests… Check out this Easy Easter Surprise Cake. Festive with Easter decorations, as you slice a piece, you’ll enjoy an avalanche of Easter candy treats that will be especially exciting for the kids! It looks impressive, right? Maybe a little intimidating, but it’s easier to make than you think.
Here’s how it comes together. Essentially, it's all the usual cake-baking steps - only you add the candies after the cake has cooled, and then finish it with icing and gold leaf decor on top.
But a really important first step in making the cake batter is to pick the right oil. Oil is critical to getting that moist, fluffy texture. My favorite for baking is Wesson canola oil – its light and delicate taste makes it a great foundation for any recipe.
Wesson has been used by professional and home chefs and bakers for 125 years, and for good reason. Its pure product means you taste the cake, not the oil – and you get that amazing texture that really makes this dessert.
Wesson’s 100% pure Canola oil is also a good-for-you choice that’s preservative-free, cholesterol-free, and contains zero grams of trans fats per serving. It’s a must-have in the pantry if you love to bake.
To try Wesson’s Easy Easter Surprise Cake recipe for your family, visit PureWesson.com and find where to buy Wesson Canola Oil at a store near you. Happy baking and have an even happier Easter!
The Result
Script messaging written by me. I also made the cake on set! Produced and edited in collaboration with Wesson and the amazing team at Presley Media.
Omnichannel Adaptation (Specs)
Paid Social Headline
Start dessert early this Easter.
Short-Form Video Caption
A cake that surprises with every slice
Bake it better with Wesson Canola Oil
Email Subject Line Options
A sweeter way to celebrate Easter
The secret to a moist Easter cake
Dessert just got an Easter upgrade
Landing Page Hero
Headline:
Bake something unforgettable this Easter.
Subhead:
Create a moist, fluffy Easter Surprise Cake with Wesson’s 100% pure Canola Oil.
CTA Button:
Get the Recipe