Promotional TikTok Content
(Personal Project)
Role: Copywriter & Producer
Medium: Short Form Video / Social Media / TikTok
Industry: DTC / Health / Wellness
The Objective:
Position SNAP Wellness hand sanitizers as an eco-friendlier, reusable option to TikTok users during the wasteful Touchland sanitizer craze.
The Copy
Opening Hook
If this is still your favorite hand sanitizer, you gotta do a lot better.
Feature-to-Benefit Translation
Refillable system → Save money and reduce waste
Reusable design → A smarter, long-term daily habit
Moisturizing formula → Clean hands without dryness
Convenient format → Easy to use, refill, and keep on hand
Incentive
You can actually get this all for 15% off plus free shipping…
CTA
Check it out and tell me what you think!
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If this is still your favorite hand sanitizer, you gotta do a lot better. You can't refill these things. So why do you keep spending money on something you can't reuse over and over again?
With SNAP, you can! This is a completely refillable, smarter, convenient option that checks off all the boxes for moisturizing. And you can actually get this all for 15% plus free shipping at my website at handsandbody.com. Check it out and tell me what you think!
The Result
Script messaging and video content produced by me.
Quick Snapshot
34.5k Views
2k Likes
113 Comments + Shares
200 Followers Gained
Note: This was a personal project. I was testing to see how TikTok viewers, well, ticked. I knew snappy copy and entertaining visuals would do the trick. While the platform limits outbound traffic, the goal was awareness and engagement, which the content successfully achieved within the paid 2-day promotional period I selected. It confirmed that the messaging and format resonated, and that’s typically the first lever before optimizing for conversion.