Role: Copywriter & Pre-Production Producer
Medium: Broadcast Television
Industry: Home / Furniture

Brand Focus: Lovesac

Branded Lifestyle Television Content

The Objective:

Lovesac needed to showcase its StealthTech-enabled Sactionals during football season in a way that felt immersive and lifestyle-driven, rather than like a traditional commercial.

The Copy

Opening Hook

Two of the season’s best football teams are about to go head-to-head…

Feature → Benefit

  • Modular seating → Furniture that adapts to your space

  • Embedded sound → Your living room becomes the stadium

  • Wireless charging → No interruptions during the game

CTA

Visit Lovesac.com to learn more and immerse yourself in the big game.

  • Two of the season’s best football teams are about to go head to head, and if friends and loved ones are at your place for the watch party, I've got the coolest way to immerse yourself in the big game with Lovesac Sactional plus StealthTech. 

    While it might look like an ordinary couch, Lovesac Sactionals with StealthTech turn your living room into a personal cineplex, and in this case, the football stadium!

     While you lounge on the soft, comfy cushions, something special inside holds all the magic. Using Lovesac's StealthTech sound and charge system, this couch features integrated wireless charging on the sides to charge your devices AND embedded 5.1 Dolby Digital surround sound speakers by Harman and Kardon. It's a one-of-a-kind immersive 4D experience, and you'll hear everything - from the whistle-blow to the clash of the players tackling. 

     Another really cool feature about Lovesac Sactionals is that it's endlessly customizable. You can configure whatever layout works for your space, add more sides, and even swap out the fabrics to suit your home's aesthetic.

    The audio optimizes to the fabrics you choose, too, so the sound quality is never compromised. Pair your Sactional with the Lovesac Stealthtech App and you can control and finetune your audio settings right from your fingertips. 

     Lovesac Sactionals are also machine washable so when the big game turns into a big mess you don’t have to worry, just toss the covers into the wash. 

    Sactionals are Designed for Life. They're built to last a lifetime and come with a lifetime guarantee. You'll never go back to an ordinary couch again.

     To take your gameday up a notch, head to your local Lovesac showroom today or visit Lovesac.com to learn more and immerse yourself in the Big Game!

The Result

Script messaging written by me. Produced and edited in collaboration with Lovesac and the amazing team at Presley Media.

Omnichannel Adaptation (Specs)

Paid Social Headline
Your living room, your seats, your stadium

You’ve never experienced game day like this!

Email Subject Line
Game day just got louder (in the best way)

Football, friends, and seamless technology

Short-Form Video Caption

Hear every whistle, every tackle, with Lovesac

Cheer on your favorite teams in spectacular style and comfort

Landing Page Hero

Headline:
It’s game day front & center at home

Subhead:
Our StealthTech Sactionals bring the game closer to you

CTA Button:
Learn More


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Cigar & Scotch Club (Print Spec)